How Karma got me through the world’s toughest entrance exam
For this episode I would like to share an excerpt from the […]
Why do to customers what you will not do in relationships?
The Customer Karma® book is at the final phases of its production. […]
Why was I alone in a parking lot after midnight?
When you go to a movie theater, you often enter through the […]
Moms In Vans Speak Out
Over the years of consumer research, I have learned that the customers […]
No Pizza Delivery for You
Super Bowl Sunday is just around the corner. Super Bowl is the […]
Why will you give me a bra on my birthday
Happy New Year everyone! I hope you and family had an amazing […]
Why families were gathering at a video store
In the last blog, I talked about the power of customer observation. […]
Don’t you know how to order a bagel?
Do consumers lie to mislead you? I was told they do not. […]
When a grandma called me “stupid”
How can an idea so good not work in increasing loyalty? During […]
Going Beyond the Perfect Cheese Pull
The underlying lesson in my experience in pizza marketing is about paying […]